FILIPINO WORLD VIEW By Roberto R. Romulo
Friday, November 30, 2007

One would be hard-pressed to look for anything positive in the recent Word Competitiveness Survey that ranked the Philippines 77th among 130 countries. That ranking was based on the aggregate of scores for 12 pillars of competitiveness: public and private institutions, infrastructure, macroeconomic stability, health and primary education, higher education and training, goods market efficiency, labor market efficiency, financial market sophistication, technological readiness, market size, business sophistication, and innovation. Of these, the country only scored well in the size of its domestic market – no doubt due to our high birth rate which as it turns out can have an upside too. But other than this God-given gift, the only other pillar we did relatively well was in business sophistication.

If one were to look for a silver lining, this might be it. On this measure of competitiveness we were ranked 55th placing us in the upper half of the 133 countries surveyed. This looks at, among other things, the quality of a firm’s operations and strategies. In the real world, recognition of such quality is manifested in the success of that firm in its home market but more particularly in overseas markets where it faces fierce competition from other foreign companies.

One such firm is International Container Terminal Services Inc. (ICTSI) headed by businessman Enrique Razon. ICTSI made its start operating the Manila International Container Terminal — adjudged one of the best operated container port in the region — and now operates ports in Brazil, Poland, Madagascar, Japan, Indonesia, Syria, China and Ecuador. By next year, the company would be operating ports in Spain and Georgia (in the former Soviet Union). It can be rightly said that ICTSI has reached the status of a multinational corporation based in the Philippines and is doing so with flying colors.

ICTSI has been named by Forbes Asia magazine as among Asia Pacific’s top 200 companies in its 2007 “Best Under a Billion” list, and is the only Philippine company to be included in the list. The company was included in Forbes’ Best Small Companies in 1997 and 1998, and the magazine’s “Best Under a Billion” list in 2003. In previous years, the company was cited for excellence in corporate governance and stakeholder relations by various publications and organizations.

The honor of becoming the country’s first multinational however goes to San Miguel Corp. Established in 1890, La Fabrica de Cerveza de San Miguel, Southeast Asia’s first brewery produced and bottled what would eventually become one of the bestselling beers in the region. In 1914 it established the first brewery in Hong Kong. Under the Sorianos, San Miguel Beer was to become among the top 20 beer brands in the world and SMC develop into a diversified food and beverage company expanding into China and Vietnam. Although its recent expansion binge has received mixed reviews from corporate analysts, San Miguel continues to be the doyen of Philippine corporations who have ventured overseas.

source: Philippine Star (Friday, November 30, 2007)